advertising Archives - Page 2 of 5

Klarna CMO on Retail Media Networks, Customer Retention, Marketing Tools and Shopper Trends

Klarna’s CMO discusses retail media, consumer trends, retention strategies, and more.

Brands on Fire: Topgolf CMO Geoff Cottrill on the Brand’s Awareness Play, New Creative and International Expansion

We spoke with Cottrill about how the game of golf is changing; Topgolf’s new brand campaign and zany animated spot; the company’s plans for growth; his approach to influencer marketing; and more.

Data & Analytics

How Budweiser’s World Cup Campaign Supports First-Party Data Collection

Budweiser’s direct-to-consumer play is collecting first-party data while also driving sales.

MarTech

PepsiCo Talks Brand Lift, Programmatic, Measurement and Data Use Cases

How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.

Digital

Enhancing ROAS With Ecommerce Marketing: Four Pitfalls to Avoid

How eccomerce marketers can measure return on ad spend and avoid common pitfalls.

Old Spice Brand VP Discusses ‘Men Have Skin Too’ Series, Experiences and Cause Marketing

We spoke with Old Spice about its latest campaign, how the brand is approaching experiences and its most recent cause marketing initiatives.

Digital

Marketers on Fire: Popeyes CMO Bruno Cardinali

We spoke with Popeyes CMO Bruno Cardinali about the brand’s new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.