Topic | advertising

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.

The content streaming market is getting crowded: The latest is NBCU's Peacock.

Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.

Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.

Here’s eight best practices to help reduce wasted ad spend and maximize your user acquisition budget. 

A more disciplined approach to consumer insights research is helping Keurig better target its advertising approach.

A new series of TV spots tied to a PGA Tour sponsorship is helping Sentry Insurance build brand with corporate policy buyers.