Topic | advertising

How agencies can help brands create stability amid the chaos of another tumultuous year.

While social media networks have banned President Trump’s accounts, other brands have chosen to pause media spend and update negative keyword lists.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

B2B marketers might consider targeting prospects where consumers are spending more of their time: over-the-top and connected TV.

Real-time reporting has upped Georgia-Pacific's optimization game and enhanced ROI.

The content streaming market is getting crowded: The latest is NBCU's Peacock.

Aviation Gin has capitalized on the media frenzy surrounding Peloton's holiday ad. But there are best practices to keep in mind when employing this marketing tactic.

Think a bulldozer is an analytical, emotion free purchase? Think again, says Victoria Morrissey of Caterpillar. Emotion—and risk—play a huge role in B2B.

Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.