Event Marketing
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Acquisition
Subaru Roams the Great Outdoors with Unique Events and Promotions
Subaru is melding its love of the great outdoors with REI Outessa events
and a mix of unique promotions. -
Acquisition
Burrow Sets Up in NYC Storefronts with Interactive Fortune Teller
Burrow, the furniture marketplace, has come up with an ingenious activation
to interact with consumers walking along popular New York City streets. -
Acquisition
“Whatever Froots Your Loops” Takes on Bullying with United Way
A local campaign teaches kids about bullying through fun activities and discussions.
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Acquisition
Tweet—and a Knorr Meal will Appear at Your Door
Knorr is using social media to encourage trial of its One Skillet Meals
and its new delivery service. -
Acquisition
Top Qualities for Winning Brand Marketing Partnerships
Marketing partnerships are on the rise seen as a force for good, a win-win for all
parties to capitalize on the strengths and audiences of the partners involved. -
Acquisition
How to Add Meaning and Purpose to Marketing
Meaningful marketing is the new norm and the key stakeholders—the brand, the shopper
and the retailer—each play a critical role -
Agencies
Pop-Tarts Pops NYC Café
The Pop-Tarts Café offers unexpected menu items that incorporate Pop-Tarts to get people thinking of different uses for the products, other than breakfast.
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Agencies
5 Ways Milestones Help Build Successful Marketing Events
Just about everyone knows the importance of setting incremental goals to achieve big picture objectives, but you may be overlooking the powerful effect of milestones can have on marketing events.
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Agencies
What You Can Learn From NASCAR’s Live Event Strategy
Jeff Gordon is setting a new precedent by rotating sponsors during his final full-time NASCAR season. What does this mean to event marketing?
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Events
Delta Faucet Brand Manager on Events as Part of the Mix
Adding events such as a mud run to the marketing mix puts Delta Faucets on the map with a new set of potential customers.
