CRM
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Data & Analytics
Canada’s New Anti-Spam Law—What You Need to Know
While existing laws in Canada indirectly covered email spam in some cases, CASL is the first law in the Great White North designed first and foremost to combat spam.
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Agencies
Why Engagement Leads to Revenue Growth
Many of us fail at successfully communicating our differentiation and inevitably lose business because prospects ‘just don’t get it’.
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Agencies
5 Tips to Execute Better Global Marketing Campaigns
As fans worldwide cheer their favorite teams in the 2014 World Cup, global brands large and small are eagerly seizing the opportunity to market to a captivated audience.
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Agencies
Why Keeping Your Data Clean Can Help the Environment
Keeping your data clean can not only improve marketing ROI—it can help the environment as well.
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Data & Analytics
National Geographic Shifts to Less Frequent, More Targeted Email Strategy
A decrease in mailing frequency and a increased focus on modeling boosted National Geographic Society’s year-over-year response rates.
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Agencies
CRM Is Profitable; Valued at $20.4 Million
About 41% of total CRM software last year was driven by organizations that were looking to replace legacy systems or provide alternative, complementary functionality.
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Agencies
300% Conversion for Sony Rewards Loyalty Program
Sony’s goal was to drive new credit card acquisition and increase loyalty program members. It found success with a potent mix of internal and social data.
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Agencies
Losing Loyalty? 4 Biggest Missteps
Make sure you’re not making these four mistakes that can hurt brand loyalty.
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Agencies
CMO Talks: 5 Ways to Befriend Your CIO
As CMOs we just might be overlooking the one person who, today, could be the most critical to our success—the CIO.
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Agencies
RPI vs. RFM: Targeting Unique Ecommerce Behavior
Looking at buyers’ relationship, persona and intent can help improve targeting. Here’s an ecommerce example.
