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Data Driven ROI

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300% Conversion for Sony Rewards Loyalty Program

300% Conversion for Sony Rewards Loyalty Program

Posted on May 1, 2014 by Chief Marketer Staff

Courtney Eckerie (Marketing Sherpa)

sony loyalty program Sony got big rewards by pairing internal customer data with social media interaction data to get a huge increase in its Sony Rewards loyalty program: 300% to be exact. Read how they did it.

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