300% Conversion for Sony Rewards Loyalty Program

Posted on by Chief Marketer Staff

Courtney Eckerie (Marketing Sherpa)

sony loyalty programSony got big rewards by pairing internal customer data with social media interaction data to get a huge increase in its Sony Rewards loyalty program: 300% to be exact. Read how they did it.


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Check out this replay of crowning the winners of the 2022 Chief Marketer PRO Awards, which began with a lively conversation between two PRO Awards judges, Visible CMO Cheryl Gresham and Disney Parks’ Senior Manager, Multicultural Marketing, Angela Burgin Logan.


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Click here to view the 2022 Winners.


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Click here to view the 2023 winners!