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How to Create a CRM Strategy Roadmap

Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions

How Unilever Is Investing in Innovation Across Its Media Plan

General Motors Partners With NBCU, Advances First-Party Data Strategy

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

Google Postpones Third-Party Cookie Phase-Out to Late 2024

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

Using Product Data to Enhance Omnichannel Growth for CPG Brands

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

2022 Upfront Themes: Streaming Video, Film Content and Live Sports

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

The Road to the C-Suite: Top Qualities That Marketers Should Master

Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce

American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI

How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

How the Marketing Industry Can Navigate Supply Chain Issues

SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications

Three Ways DTC Brands Can Diversify Spend Beyond Social Media
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