CRM Is Profitable; Valued at $20.4 Million

How to Create a CRM Strategy Roadmap

January 20, 2023 by Chief Marketer Staff - CRM Strategy

Securing Funding for Martech Solutions: Three Ways to Approach Your CFO

December 1, 2022 by Chief Marketer Staff - CFO

Customer Health a Top B2B Priority For Next Year: Forrester’s 2023 Marketing and Sales Predictions

November 4, 2022 by Kaylee Hultgren

How Unilever Is Investing in Innovation Across Its Media Plan

October 16, 2022 by Chief Marketer Staff - Data-driven marketing

General Motors Partners With NBCU, Advances First-Party Data Strategy

September 30, 2022 by Chief Marketer Staff - Automotive Marketing

Marketers on Fire: Broadridge Financial Solutions’ Global CMO Dipti Kachru

August 12, 2022 by Kaylee Hultgren - Broadridge Financial Solutions

Google Postpones Third-Party Cookie Phase-Out to Late 2024

July 29, 2022 by Chief Marketer Staff - Consumer Data Privacy

DOOH Campaign From American Express Leverages QR Codes to Support Small Businesses

July 15, 2022 by Kaylee Hultgren - American Express

Using Product Data to Enhance Omnichannel Growth for CPG Brands

July 2, 2022 by Chief Marketer Staff - Product Marketing

CDPA, CPRA, CPA and Onward: How Marketers Can Prepare For New State Privacy Laws

June 10, 2022 by Chief Marketer Staff - Consumer Data

How The New York Times’ Data Strategy Enables a Full View of the Customer Journey

June 3, 2022 by Chief Marketer Staff - Customer Data

How Procter & Gamble’s Programmatic Strategy Is Supporting Black-Owned Publishers

May 27, 2022 by Chief Marketer Staff - Procter & Gamble

2022 Upfront Themes: Streaming Video, Film Content and Live Sports

May 20, 2022 by Chief Marketer Staff - Streaming Platforms

How Charlotte Tilbury Tapped AI Marketing Tools to Boost Customer Acquisition

May 13, 2022 by Chief Marketer Staff - Charlotte Tilbury

The Road to the C-Suite: Top Qualities That Marketers Should Master

May 6, 2022 by Kaylee Hultgren - Banfield Pet Hospital

Noodles & Company Revamps Its Loyalty Program for First-Party Data Collection

April 22, 2022 by Chief Marketer Staff - Data Collection

How Land O’Lakes Tapped First-Party Data Sets to Power a Personalization Program

April 15, 2022 by Chief Marketer Staff - Consumer Data

Meta’s Alvin Bowles on Metaverse Ambitions, Ad Optimization and Social Commerce

March 25, 2022 by Chief Marketer Staff - CMO Strategy

American Express Eyes Marketing Mix Modeling for Post-Cookie Attribution

March 18, 2022 by Chief Marketer Staff - American Express

The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI

March 10, 2022 by Chief Marketer Staff - AI

How Companies Are Leveraging Data Clean Rooms for Privacy-First Marketing

March 3, 2022 by Chief Marketer Staff - Consumer Data

How the Marketing Industry Can Navigate Supply Chain Issues

February 18, 2022 by Chief Marketer Staff - Data Attribution

SmileDirectClub CMO Talks TikTok Strategy, Pandemic Marketing and Data Applications

February 18, 2022 by Kaylee Hultgren - Data-driven marketing

Three Ways DTC Brands Can Diversify Spend Beyond Social Media

January 28, 2022 by Chief Marketer Staff - Direct to Consumer Marketing