Branding

• 

  Agencies

  Is Your Customer Engagement Strategy Really Relevant?

  Today every brand knows customer engagement is essential. But how do they move beyond metrics around pseudo engagement and deliver a great message?

• 

  Agencies

  Sharknado 3’s Storm of Marketing Tie-Ins

  It’s okay, you can admit it: Either live or on DVR, you watched “Sharknado 3: Oh, Hell No!” this week. And you flippin’ loved it.

• 

  Agencies

  Q&A: Gamut’s Allgood on Big Data, ROI and Brand Launches

  Chief Marketer recently talked with Rachel Allgood, ‎senior vice president of marketing and consumer insights at Gamut, a Cox Media company, about the launch of the brand last fall.

• 

  Agencies

  Does a Company’s Age Really Matter in Branding?

  Is a company’s longevity something that should be emphasized in branding?

• 

  Agencies

  Healthy is the New Green: The Rise of Healthy Brands

  Brands are discovering that harnessing the power of the health conscious consumer requires some heavy lifting that does not stop with messaging and packaging.

• 

  Agencies

  Lego is the World’s Most Powerful Brand: Report

  Everything is awesome indeed: Lego has overtaken Ferrari as the world’s most powerful brand, according to a new report from Brand Finance.

• 

  Agencies

  Coke & American Idol Fizz Out

  After a long relationship, Coke has decided to exit the American Idol stage.

• 

  Agencies

  How Flo is Helping Progressive Win the “Insurance Arms Race”

  Chief Marketer recently chatted with Jeff Charney, CMO of Progressive, about the evolution of Flo, and the concept of creating “situational content.”