For us marketers, brand breakups are always of interest, and this one between Coke and American Idol is no exception and comes after a long run. It’s not really a surprise considering the falloff in viewership, but good to make note of non-the-less.
For us marketers, brand breakups are always of interest, and this one between Coke and American Idol is no exception and comes after a long run. It’s not really a surprise considering the falloff in viewership, but good to make note of non-the-less.