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Coke & American Idol Fizz Out

Coke & American Idol Fizz Out

Posted on December 17, 2014 by Suzanne Vranica (WSJ)

For us marketers, brand breakups are always of interest, and this one between Coke and American Idol is no exception and comes after a long run. It’s not really a surprise considering the falloff in viewership, but good to make note of non-the-less.

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