AI Archives - Page 5 of 6 - Chief Marketer

How B2B Marketers Can Stand Out with Original Content

Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.

Acquisition

Tinder for Car-Shopping? Cars.com says YES!

The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun.

Technology

Marketers, Your Jobs Are Safe from AI…For Now

AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.

MarTech

Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing

Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).

Technology

The Impact of AI on Brands

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.

MarTech

The Facebook AI Trends Marketers Need to Watch

Businesses of all sizes need to keep an eye on the AI updates Facebook is introducing for they might become the norm much sooner than we think.

MarTech

Audio-based user experiences are stepping into the spotlight as a fresh medium for sensory stimuli, and brands like M&Ms, Fiat and Calvin Klein are taking notice. Here’s a look at 10 audio trends to watch in 2018.

Digital

Messaging Apps and Chatbots: A Huge Opportunity for Agile Brands

Experienced brand marketers are increasingly deploying messaging apps and
chatbots to meet their conversational marketing needs

MarTech

4 Ways to Get Ready for the AI Revolution

What does AI mean for marketers? Besides new technology to learn, we will also have new, cutting-edge software to market. How do we cast the vision for a future that still seems like science fiction to the average user?