AI
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Profiles & Campaigns
AI Helps KPMG Realign Digital Marketing Focus
A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy. -
Data Driven ROI
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world. -
Technology
Marketing Benefits of AI and Machine Learning
Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface. -
MarTech
AI Could Drive Double Digit Marketing Growth
Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years. -
MarTech
AI Powered Everything: The Second Marketing Revolution
AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention. -
Video Marketing
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests. -
How B2B Marketers Can Stand Out with Original Content
Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.
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Acquisition
Tinder for Car-Shopping? Cars.com says YES!
The new campaign, We Met on Cars.com, is powered by machine learning
with the goal to make car shopping more personal and fun. -
Technology
Marketers, Your Jobs Are Safe from AI…For Now
AI and the impact it will have on marketing was a big topic of discussion at the Cannes Lions this week. Here’s a quick recap.
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MarTech
Q&A: IBM’s Erin McElroy on Optimizing AI for Marketing
Chief Marketer recently chatted with IBM’s Erin McElroy, to discover what resources marketers big and small need to get started with artificial intelligence (AI).
