AI
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Data & Analytics
Don’t Let AI Bias Derail Your Marketing Efforts
The algorithms behind AI are beholden to the integrity—or lack thereof—in the measurements and datasets used to train them.
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MarTech
The AI Paradox: Why More Automation Means We Need More Humanity
How does a brand reap the benefits of AI and marketing automation, and
become more “human” at the same time? The answer lies in organizational empathy. -
MarTech
Integrating AI in Your Marketing Strategy: Six Steps
When determining whether or not to implement AI in a marketing strategy,
it’s important to understand the risks—and the opportunities. -
Profiles & Campaigns
AI Helps KPMG Realign Digital Marketing Focus
A digital-first focus using AI to pinpoint prospects that are in-market
is helping transform KPMG’s B2B marketing strategy. -
Data Driven ROI
In the Age of AI, CMOs Still Need to Take Risks
AI is changing the rules , but CMOs should still have the courage
to take risks (like Cheetos jewelry) in a data-driven world. -
Technology
Marketing Benefits of AI and Machine Learning
Advances in machine learning and AI are revolutionizing all aspects of business
and industry, but most marketers have only scratched the surface. -
MarTech
AI Could Drive Double Digit Marketing Growth
Less than one in five B2B firms are using AI, but the majority of those already
on the AI train are forecasting a double-digit lift in the next two years. -
MarTech
AI Powered Everything: The Second Marketing Revolution
AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention. -
Video Marketing
Using AI to Inform Your Video Marketing Strategy
AI can help marketers increase the efficiency of their video strategy,
and help tailor content to customers’ individual interests. -
How B2B Marketers Can Stand Out with Original Content
Plenty of B2B marketers talk about the importance of delivering a personalized B2C-like experience. But few are actually delivering on this promise.