Subway Rolls Out Weight-Loss Promo, Sweeps
[PROMO Xtra] Subway restaurants are helping consumers with their New Year’s resolutions to diet after the holidays, kicking off its first-ever resolution hotline with Subway spokesperson and weight-loss guru Jared Fogelman. Starting Jan. 2 to Jan. 8 from 3 to 11 p.m. consumers can dial in to the Fresh Resolutions Hotline at 1-877-NOW-FRESH and receive free support, advice and resources from American Dietetic Association nutritionists. In addition, on Jan. 2 consumers can log on to Subwayfreshresolutions.com to sign up for a free daily telephone reminders and motivational recordings from Jared through the end of January. Jared will also offer motivational messages to people randomly selected from the opt-in caller list. “January is that time of year for everybody [when it comes to dieting],” Subway spokesman Mack Bridenbaker said. “With Jared, we have the poster child for someone setting a goal and sticking to it. It’s the perfect fit.” As an extra incentive, every time consumers visit Subway restaurants between Jan. 2 and Feb. 19, they will receive a Fresh Resolutions instant-win game card. Customers can register their game code online at Subwayfreshresolutions.com for a chance to win hundreds of daily prizes. Every game participant will be entered into a grand prize sweepstakes. A different grand prize will be featured each week. Prizes include memberships to Bally Fitness and Blockbuster Online, all-inclusive vacations to a Beaches Family Resort, a $5,000 Chase savings account and $5,000 in free Citgo gas.