Topic | Brand Metrics

OPINION: Better Marketing Metrics CMOs Can Give CFOs

November 10, 2023 | by David Lokes

The case for CMOs adopting a different set of metrics that provides a more accurate estimate of ROI through accounting for incremental sales.

Chief Marketer Videos

November 1, 2023 by Chief Marketer Staff

For our first Brands on Fire LinkedIn Live, we spoke with SheaMoisture CMO Taydra Mitchell Jackson about the inspiration for the brand’s “Black Men Love” digital campaign, the success of its men’s product business and engagement through consumer experiences.

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Topic | Brand Metrics

OPINION: Better Marketing Metrics CMOs Can Give CFOs

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