
Brands on Fire: TurboTax Marketing SVP on Courting Student Athletes During March Madness
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
Our conversation with TurboTax about its March Madness campaign, reaching Gen Z audiences, new market opportunities, and more.
Our conversation with LG about its Game 4 Good series, the broader “Love the Game” platform and how the brand is tapping new channels to spread the word.
We spoke with Kirkham about recent campaigns for Gatorade and 7UP, the challenges facing global marketers today and restaging an iconic brand.
We spoke with Andjelic about her vision and strategy for the brand's comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.
How the beverage brand is adjusting to shifting consumer behaviors, leveraging programmatic and tapping into cultural moments to remain relevant.
Unilever brand Liquid I.V. has launched its first-ever national branding campaign across TV, OTT and out-of-home media channels.
A conversation with Sperry's CMO about the evolution of the brand, fashion merchandising strategies, data use cases and more.
CMO of game developer Scopely says performance marketing is about more than mathematics.
With COVID-19 cases rising, marketers are having to adjust their advertising spend once again.
Five ways global brands can succeed in diverse local markets.
Click here to view the 2023 winners!