Topic | Brand Building

Freakshow

It’s a Freakshow All Right

|  by Patty Odell

Michael David Winery launched a face filter app, which allows users to become their favorite characters from the Freakshow wine brand.

Brand Naming: How Not to Name a Brand

|  by Alison Greenberg

While naming is not an exact science, there are some common mistakes companies should avoid when trying to select a new name.

Chief Marketer Videos

by Kaylee Hultgren

For the 2020 Chief Marketer PRO Awards, Ally Financial and agency partner PrizeLogic took home the highest honor, the Platinum PRO Award, for its Ally + Monopoly – Grow Your Fortune campaign.

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.