Topic | agencies

How agencies can help brands create stability amid the chaos of another tumultuous year.

Want to keep your best employees happy? As the possibility of recession draws nearer, keep these three marketing employment trends in mind.

You do great work for your clients, but do you treat your own marketing agency with the same care and commitment?

Wondering what makes a branding agency worth hiring? These seven simple questions to ask a prospective partner can help you pick the right agency to bring your brand to life.

Choosing a new agency is a huge commitment for any B2B brand. How do you know if a shop is really the right fit for you?

It can be easy for agencies fall back on the saying "the client is always right." You want the client to be happy, so you do things their way. The problem is that it isn't true.

To charge a premium rate for high-quality services, agencies must position themselves in a way that makes it obvious to clients why their services are so valuable.

Check out the digital edition of Chief Marketer's annual Super Book, featuring the PRO Awards, Top Shops and more!

Any romance expert will tell you that the key to a good relationship is communication. The same holds true for successful agency/client pairings. We asked agency leaders from several of our B2B and PROMO Top Shops what clients could do to keep the spark alive. Pulse220 CEO Craig Erlich says he’d love it if clients…

Agencies on both the B2B and B2C marketing side of the fence agree that if you want to not only survive, but also to thrive, you need to move with the times.