Two CMOs with PR backgrounds discuss the convergence of PR and marketing, how their earlier roles in communications benefitted their careers, and what PR pros and marketers with C-suite aspirations should be focusing on.
As the industry prepares to meet potential economic headwinds, not all marketers are confident about achieving their goals.
We spoke with Rumble Boxing CMO Rachelle Dejean about the brand’s growth strategy, marketing a boutique fitness brand, her diversity strategy, and more.
The findings from the dentsu CMO survey 2020 indicate that some marketing leaders report feeling better prepared for the road to recovery from the pandemic than others.
The skills that chief marketing officers need to master in order to succeed in their organizations and the marketplace.
Nearly half of CMOs surveyed say business and economic conditions in 2020 will have a negative impact on business performance, but 80 percent plan to increase digital advertising spend.
How the role of the CMO is becoming more data-driven.
Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.
To better understand why the CMO lifespan is so short compared to others in the c-suite, Engage Talent conducted research that may provide some clues.
Click here to view the 2023 winners!
