Search Results For: data
-
Chief Promo Marketer 3-13-18
Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 13, 2018 Future CMOs What does it take to be a CMO? The better question might be, what doesn’t it take to be a CMO. These 10 stars of tomorrow took the time to chat with us and share some of their career highlights. More… […]
-
Acquisition
How to Integrate Experiential into a Larger Business Strategy
By learning how to measure events marketers can justify their expenses to the C-suite.
-
Demand Gen
Invest in C-Suite Relationships, Even if You Can’t Measure The ROI
Sales cycles are long, and the ROI of engagement can be hard to measure. Here’s four reasons you need to build relationships with the C-suite.
-
Profiles & Campaigns
PRO Awards Confidential: Why Aramark Won B2B Gold (And You Could Too!)
As the deadline for this year’s competition draws close (enter now—March 15 is the deadline), here’s tips you can steal for your own shot at PRO Awards glory.
-
Acquisition
Top 5 Digital Trends Impacting Your Business
Digital is reimagining and reinventing every aspect of how businesses operate.
-
CM This Week 3-9-18
Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership March 9, 2018 3 Reasons Why FCB Chicago Won the Most Prestigious 2017 PRO Award With the call for 2018 PRO Awards underway—the deadline is March 15—I took a look back at this exceptional campaign to ferret out what made it so spectacular. […]
-
Chief Business Marketer (3/8/18)
Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership March 8, 2018 Chief Marketer's 2018 Future CMOs What does it take to be a CMO in today's marketing world? In this new special report, Chief Marketer profiles 10 C-suite stars of tomorrow. More… SPONSORED BY: The PRO Awards Is Accepting Entries Through March […]
-
Acquisition
10 Ways Machine Learning is Revolutionizing Marketing
The stats make the case: 84% of marketing organizations are implementing or
expanding AI and machine learning this year. Here’s what you need to know. -
Technology
The Impact of AI on Brands
As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.
-
Data Driven ROI
Dispelling the Fake News Around ABM
While ABM is certainly on the rise, there are still a few misconceptions about
what it is and what it isn’t. Here’s five myths to be put to rest.