Search Results for: data
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Data Driven ROI
TV Is the “Good Screen” for Millennial Parents
Nine in 10 new parents today are Millennials (ages 22-37), and this means that more and more,
“talking to parents” means talking to Millennials.Tagged in: -
Data Driven ROI
Attribution Models—Tips for Deciding Which Is Right For You
Does your business have attribution under control?
Here’s five tips for a better attribution strategy.Tagged in: -
Acquisition
5 Lessons to Create Global Brand Equity in Asian Markets
Marketing in Asia remains an irresistible opportunity, however marketing across
the continent’s many different audiences is not for the faint of heart.Tagged in: -
Social
8 Best Practices for Facebook Advertising
Here’s eight best practices to help reduce wasted ad spend
and maximize your user acquisition budget.Tagged in: -
Data & Analytics
Identity Data and the Next Phase of Digital Marketing
Several efforts are underway, aiming to democratize the
identity graph, but they’re in danger of falling flat.Tagged in: -
Events
Event Marketers Harness the Power of Data
Data and its impact event marketing was the topic of a
recent roundtable featuring experts from HP and Intel.Tagged in: -
Digital
Content Strategies for Better SEO
SEO results can be improved by up to 10 times
with a strong content marketing strategy.Tagged in: -
Profiles & Campaigns
State Street and Formlabs Explore the Human Side of B2B Content
State Street and Formlabs shared their strategies for
creating an engaging, human connection with content.Tagged in: -
Profiles & Campaigns
VR Helps Ciena Bring Fiber Optics to Life
Interactive VR and AR applications are helping Ciena
educate prospects at live events and on sales calls. -
MarTech
AI Powered Everything: The Second Marketing Revolution
AI is everywhere these days, including ads for Burger King.
Here’s why marketers need to pay attention.Tagged in: