Search Results for: data

Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.

Microsoft is targeting retailers with a new B2B thought leadership campaign centering on how data-driven strategies can drive customer-first retail engagement.

VP marketing Sarah Gustat takes us through how the brand learned to successfully
define specific audiences and then connect with them through influencers.

A few seconds is all it takes to make an impact. Fostering long-term customer
relationships is one way to win in the era of short attention spans.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

An obvious benefit of B2B ecommerce is selling more product, but it can also be an effective way to boost SEO and global branding.

David Ogilvy considered Claude Hopkins’ work required reading last century. Here’s why it still appplies to digital marketing in 2019.

Market research is crucial for consumer insight, and the landscape is constantly evolving.
Here’s 3 things to consider to differentiate your brand in 2019.

CMO Chris Hummel shares how an integrated b2b ecommerce portal
is helping United Rentals boost ROI and customer engagement.

AI-driven technology is developing exponentially, enabling brands to get consumer
feedback on a massive scale, without having to invest a great deal of time and money.