data and analytics Archives

Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.

Data & Analytics

The Benefit of AI Tools From a Consumer Data and Analytics Perspective

Increased awareness and access to generative AI brings creates ethical concerns, but there are also significant advantages to the adoption of AI for professional use.

Data & Analytics

Six Ways Marketers Can Prepare for a Cookie-Less Future

Six steps to ensuring that companies can manage–and thrive–as the industry switches from third-party cookies to first-party data.

Data & Analytics

How Embedded BI Can Help Digital Marketing

Traditional business intelligence (BI) approaches don’t fit the bill when it comes to real-time data analysis requirements in digital marketing.

Agencies

Five Ways to Improve Your B2B Digital Marketing Data Strategy

Crossing the threshold to progressive B2B digital marketing is a process. To help us get there, these are the five messages we’ve got on our whiteboard.

Data & Analytics

Personal Data & Responsible Moodgeisting—How Do You Feel?

Moodgeisting ties back to several historical doctrines focused on eliciting consumer emotions. But what does it mean to data-rich marketers?