Search Results for: data

By Cathy Applefeld Olson Those looking to innovate in the connected advertising space (and who isn’t?) would be wise to tune into what’s happening at Hulu, which in recent months has rolled out new pause ad and binge ad formats. Cynopsis caught up with Jeremy Helfand, VP/head of ad platforms, for a deep dive on […]

Brand marketers discuss the challenges and opportunities top of mind in 2020.

Tips for creating mid-funnel marketing content that drives conversions.

With more consumers now aware of data privacy issues than ever before, organizations must adhere to the following.

The following tips can help B2B marketers deliver an experience that upholds and supports your brand’s promise to customers.

Based on LinkedIn’s insights, here’s what you need to know if you’re looking to get the attention of IT decision-makers.

A sound data management strategy is critical as the landscape becomes more complex.

The California Consumer Privacy Act (CCPA) goes into effect Jan. 1. Following are insights on how marketers can ensure compliance.

Global Chief Marketing Officer for SAP Alicia Tillman lays out the new characteristics of the next generation of CMOs.

Eight ways for brands to beef up their defenses and enhance brand safety amidst a politically-charged climate.