Account based marketing (ABM) is one of the hottest marketing tactics today. But to be successful, you really need to practice account based marketing and sales.

Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 05, 2016 Why Clean Marketing Data is Not Just for CIOs Marketing data gaps—from a lack of accurate reporting or an inability to show direct impact on revenue—are unfortunately quite common. More… SPONSORED BY: Reach Over 1.4+ Million Active B2B Buyers with Seton & Emedco Contact…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 18, 2016 CMO’s Have a Role in Transparency Too Sean Hargrave, at CMO.com, opines that C-level marketers need to step up to the agency transparency plate and take responsibility too. More…   SPONSORED BY: Charting the…

Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely.

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 10, 2016 Chief Marketer Tech Talk 11-16-16 More… SPONSORED BY: Video Marketing Myth Busting: Starting Is Easier Thank You Think Join Chief Marketer and Vidyard on November 17 at 2 PM EST for this new webinar…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 15, 2016 3 Steps to Engage Mobile App Users Getting someone to download your app is tricky enough, but counting on them to actually use it is something else entirely. Here's three ways to re-engage users. …

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 11, 2016 6 Marketing Lessons from Trump’s Campaign John Quench from the Harvard Business School says these six marketing lessons can help marketers “looking to beat the odds and overcome powerful competitors.” More…   SPONSORED BY:…

The legislative issues affecting marketing and advertising, include tax reform, privacy and data security, and First Amendment protections.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 10, 2016 The 2017 B2B Top Shops Listings Are Live! Looking for a great B2B agency partner or resource? Check out the 2017 B2B Top Shops, Chief Marketer's exclusive listing of the top B2B marketing agencies, searchable…