Search Results for: data
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Acquisition
Non-Gaming Categories Pumping Money into Esports
When brands like Gillette, PUMA, Chipotle, Toyota, Mastercard and State Farm ink
partnerships with esports, everybody wants to get in the game. -
Acquisition
Are You Up On Dynamic Content Optimization?
For teams that want to maximize the power of DCO and separate their content
from all the noise, empathy makes a particular marketing message the right one. -
Digital
4 Tips for Marie Kondo-ing Your Digital Assets
Discover how to declutter your data and make your marketing strategy spark more joy.
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Acquisition
Hosting a Pop-up Shop? Here’s your Checklist for Success
Successful branded pop-up shops take careful planning. Use these tips to create experiences that bolster brand loyalty and engage consumers digitally.
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Data & Analytics
High Measurement Maturity Marketers Reap Way More Benefits than their Peers
These leaders earn approximately $4 for every dollar they spend on marketing
measurement, generate nearly 3 percent more leads and other benefits. -
Acquisition
NAD Recommends Ad Claims from Influencer Platform Ahalogy be Discontinued
As interest in influencer marketing skyrockets, so too does the
competition for clients by influencer marketing platforms. -
MarTech
The Case for Investing in AI for Advertising
AI is ultimately here to improve people’s lives both at work and at home,
yet many organizations are still timid about investing in the technology. -
MarTech
4 Top Trends: Marketing Leaders Sound Off
Marketing leaders from brands like HubSpot, Engagio, Naspers,
OWOX BI and more share their opinions on top trends you need to watch.Tagged in: -
Facts & Figures
10 Trends for Managing Brand Reputation
Brand reputation often hinges on whether a company actually delivers on what it promises consumers.
Tagged in: -
Direct Marketing | Print
Proving the Value of PR
Here are four tips to help prove the value of PR
in marketing to your company’s c-suite.Tagged in: