Upfronts

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  Data Driven ROI

  2022 Upfront Themes: Streaming Video, Film Content and Live Sports

  Key themes presented to media buyers at the 2022 Upfronts, including alternative currencies, film content and the enduring appeal of live sports.

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  Acquisition

  IAB Survey: Connected TV Advertising and Navigating Uncertainty of 2020 Upfront

  Digital advertising is rising, but upfronts are unpredictable. Here are several steps marketers can take to navigate the murky waters.