Search Results for: data
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Acquisition
Our Top Five B2B Marketing Stories of 2020
These B2B marketing stories were the most read so far this year.
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Acquisition
Study: Insights on Fan Engagement for Marketers Creating Consumer Experiences
Fan engagement tactics for marketers, according to Thinkwell’s annual Guest Experience Trend Report.
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Acquisition
Mars Wrigley Marketing VP Talks Valentine’s Day and Connecting With Consumers
Mars Wrigley’s vp of marketing discusses the importance of seasonal marketing and year-round social engagement.
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Acquisition
Marketers on Fire: HBO Program Marketing VP Steven Cardwell
Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.
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Acquisition
Second Draft of CCPA Regulations Offers Some Clarification on Compliance
A second draft of the implementation regulations for CCPA offers more insight into compliance.
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Acquisition
Four Ways to Reach and Retain B2B Buyers
Tenets for B2B sellers to consider for more effective B2B buyer support.
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Data & Analytics
How GoPro CMO Used Data Insights to Drive Marketing Strategy
GoPro CMO Todd Ballard has used consumer data and research to shift from brand marketing to education.
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Acquisition
Brand Relaunch This Year? Here are Six Tips to Consider
Follow these six tips to help meet your long-term goals for a brand relaunch.
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Digital
Consumer Privacy: Five Things Marketers Need to Know About CCPA
Steps marketers should take in order to comply with California’s consumer privacy regulation.
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Acquisition
Oracle CX CMO Talks Customer Experience Trends for Marketers in 2020
Oracle’s Des Cahill discusses the evolution of CX, trends for 2020 and data-driven leadership.