Search Results for: data

Could your B2B email campaign use a boost? At Connect to Convert, Mary Hart
shared 10 surefire tips marketers can use to improve their B2B ROI.

Brands like Citrix and Relation Insurance are focusing on integrating B2B
marketing and sales processes, to improve relationships and ROI.

When you launch a new department that combines five marketing channels, the challenge becomes how to get your metrics in order. Kathryn Burke Pratt takes us on the journey.

What tech do you need to consider to talk more quickly with your target customers online?

Chief Marketer recently chatted with Kenneth Kinney to get his perspective on how brands can improve their use of data to chart the customer journey.

The olive oil is testing connected TV ad placements with
services such as Hulu and Sling to reach younger buyers.

While customers struggle on the front end to get a great customer experience,
on the back end there isn’t enough CX support.

Other than a lot more privacy pop-up notices for consumers,
what impact has GDPR really had since it went into effect last May?

For any retailer still struggling with siloed systems and data,
achieving unified commerce can feel like a tall order.

What’s in a name? A lot. Relation Insurance strengthened its brand connection
to a number of B2B verticals through a year-long renaming initiative.