Search Results for: data

Insights and research marketers can use for gaming-focused campaigns.

A conversation with Garnter analyst Mike McGuire about investment in martech stacks, the importance of data ethics and martech innovation in the COVID-19 era.

Customer data ethics, real-time marketing, artificial intelligence, personalization engines and location intelligence are the top technologies on the Hype list this year.

Real-time reporting has upped Georgia-Pacific’s optimization game and enhanced ROI.

Following are ways in which marketers can use Instagram toward their ecommerce objectives.

In an effort to gain more control over their first-party data, the majority of U.S. brands are taking programmatic in house.

Creating compelling content that engages B2B audiences at all stages of the sales funnel requires a strategic approach backed by metrics, continuous testing and modifications.

By Daniel Elad, Chief Strategy Officer of tech company TheViewPoint. As things stand today, Connected TV (CTV) provides people with a wide assortment of content options available for streaming any time and place on demand. Even though many parts of the entertainment industry suffered huge losses during the coronavirus quarantine, CTV had a solid uptick […]

Nielsen is stepping in with a new digital measurement methodology that will work with first-party data sets and comply with regulations like CCPA.

Useful insights for social media marketers from a July Hootsuite and We Are Social report.