Marketers have a lot of data. But having a lot of data and optimizing the marketing data to make the most of that data are two entirely different things. Download this Special Report to...

Here are three main strategies for approaching your competitive audit this holiday season.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 6, 2016 3 Ways to Make Holiday Marketing Campaigns Twinkle 'Tis the season. In-boxes and social feeds are jammed with holiday marketing campaigns. Learn how to leverage social to create individual connections. More…   SPONSORED BY: Unleash…

'Tis the season. In-boxes and social feeds are jammed with holiday marketing campaigns. Learn how to leverage social to create individual connections.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 2, 2016 Target, McDonalds, Fisher-Price Embrace Down Syndrome in Marketing Marketers are embracing people with Down Syndrome in their marketing in an effort to be more inclusive, convey brand values and engage with consumers. More…  …

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% December 05, 2016 3 Critical Steps to Identifying the Best ABM Target Accounts Here are three key steps for building your list of target accounts for a strong account based marketing (ABM) strategy. More… SPONSORED BY: Reach Executive…

Using precise, real-time targeting and dynamic storytelling, programmatic advertising connects brands like Vitamix to consumers in a more personal way than ever before.

Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016.

Content marketing is key to B2B online success, but many marketers still don’t fully understand how these efforts contribute to the bottom line.

Chief Direct Marketer %%PLUGIN_WEB VERSION: 1542351-View Web Version%% November 30, 2016 The Buzz: Marketers Share What (And Who) to Watch in 2017 Chief Marketer talked with several expert marketers, to get their take on what brands and trends will be hot in 2017, and which were the highlights of 2016. More… SPONSORED BY: Reach Over…