Wondering what all the cool kids are reading? Here’s our five most popular B2B and martech stories for January...

For marketing automation to be effective, marketers must deliver more personalized experiences at scale, driven by efficiency and data.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% February 2, 2017 Marketing Automation Boosts Engagement for GM Nameplate Implementing marketing automation has helped GM Nameplate’s sales reps get a better handle on B2B customer communications and engagement. More… SPONSORED BY: Reach Business, Engineering & IT Pro’s…

As brick-n-mortar retailers fight e-commerce sprawl, personalized in-store customer experiences are putting shoppers in the mood to buy. Here are eight tips:

Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2017 Heineken CMO on Dos Equis "Most Interesting" College Football Playoff Deal Heineken CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one. More…   SPONSORED BY:…

Chief Marketer This Week   Email Optimization | Forming a True Sales-Marketing Partnership | %%PLUGIN_WEB VERSION: 1542351-View Web Version%% January 27, 2017 In a Nod to Millennials, Head & Shoulders Bottles Made from Beach Plastic Millennials will account for a third of retail sales in 2020. Businesses not thinking about how to interact with this…

Marketing execs discussed martech challenges—investing; how they determine which tools are most effective; and the role of data and content.

Many salespeople just want to close “low hanging fruit” deals to make quota. Others don’t have the training or business acumen to sell higher—but enterprise sales leaders looking to drive change can do four things to help drive successful C-suite selling.

Discover how to make the most of your B2B data this year throughout the entire funnel, to connect with prospects, close sales and create loyalty in these special reports.