Successful B2B marketing content connects with prospects at the right point in the buying journey, with the right information. But sometimes, sales and marketing teams disagree on what that really means.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 27, 2017 Creating B2B Content That Connects When creating copy, do you write what you want to say—or what your audience actually wants to hear? Nancy Harhut shares why marketers need to be mindful of the words they choose.  More… SPONSORED BY: It's a…

From the evolving world of mobile to artificial intelligence to instant communications expectations, here are 10 digital marketing trends we expect to emerge into prominence.

The Gillette Happy 18th Birthday packages will be mailed to 2 million this year. Some end up in the hands of women who share the surprise on social.

Building a successful app is both an art and a science, and one retailers must master to get consumers to hit the “download” button.

For companies looking to execute account based marketing (ABM), simply pinpointing the right customers to target can be a challenge.

B2B marketers are struggling with attribution: how do you quantify the results of your actions and investments?

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership July 21, 2017 Digital Gamification Injects a Coolness Factor into Loyalty Programs Adding gaming techniques to brand activation campaigns has become big business, in particular among loyalty programs, sweepstakes and instant-win promotions. More…   SPONSORED BY: The Marketing Technology Conference of the Year…

For B2B marketers on a budget, reaching numerous vertical markets can be difficult, says Earth Networks' Anuj Agrawal.

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership July 20, 2017 Earth Networks Weathers the Challenge of Numerous B2B Verticals For B2B marketers on a budget, reaching numerous vertical markets can be difficult. Learn how weather data service Earth Networks is engaging multiple target audiences. More… SPONSORED BY: Reach Executive Decision-Makers in…