Search Results for: data
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Digital
How Clorox Used AI and Chatbots for Customer Service Inquiries During the Pandemic
To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.
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Demand Gen
Brands on Fire: Visible
Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.
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Acquisition
Four Ways to Increase Ecommerce Engagement and Sales
Ways in which brand marketers can increase sales and engagement through ecommere.
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Loyalty Marketing
McDonald’s, Burger King, Maybelline: Loyalty and Reward Programs for the COVID Era
Organizations that have recently introduced loyalty programs during the pandemic.
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Data & Analytics
Apple’s App Tracking Transparency Requirements: What Marketers Need to Do Now
How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).
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Cynsiders
How Deep Learning Can Help Brands Reach CTV Users
By Jeremy Fain, CEO and Co-Founder of Cognitiv As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]
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Data & Analytics
Lessons Learned on Data Privacy From Pharmaceutical Marketers
As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.
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Your Content Crisis Won’t Solve Itself
Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase.
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Why Brand Experience Should Be At The Center of Your Marketing Strategy
Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is
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The Power of Personalization
The average marketing organization currently has more than two dozen solutions in play, and a few more in the wings. How can marketers figure out which technology will help them achieve digital transformation? How can they leverage their existing martech to create personalized marketing strategies that engage and convert prospects at all points of the funnel?
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