Search Results for: data

To compensate for being unable to meet the high demand for its products during the pandemic, Clorox turned to AI and chatbots.

Wireless service Visible was built from the ground up to be fun and approachable. And when looking at its marketing programs, it shows.

Ways in which brand marketers can increase sales and engagement through ecommere.

Organizations that have recently introduced loyalty programs during the pandemic.

How marketers can respond to the rollout of the next iOS 14 update, which implements its App Tracking Transparency (ATT).

By Jeremy Fain, CEO and Co-Founder of Cognitiv      As new streaming services proliferate and more households opt to cut the cord, Connected TV is increasingly the platform of choice for brands looking to reach out to new audiences and reconnect with existing ones. However, as with any other platform, brands have to make sure […]

As brands explore alternatives to third-party cookies, marketers can take a page from the pharmaceutical industry.

Today’s customers expect businesses to offer tailored services and personalized content. Companies need to demonstrate an understanding of their customer’s needs, before they can expect a purchase.

Today’s consumers value live experiences more than material goods and expect those experiences to speak to them on a personal level, and to respond to their needs for information, community and fun. Brand experiences that satisfy these needs and are meaningful and engaging lead to consumer loyalty and brand advocates. Today more than ever, brand experiences should be at the center of any well-conceived marketing strategy. In fact: More than two- thirds of marketers agree that brand experience is

The average marketing organization currently has more than two dozen solutions in play, and a few more in the wings. How can marketers figure out which technology will help them achieve digital transformation? How can they leverage their existing martech to create personalized marketing strategies that engage and convert prospects at all points of the funnel?