CM Weekly January 10, 2021 With 2020 at last in the rearview mirror, let’s take a look at the most-read CM stories of the year. As you might expect, coverage of the marketing challenges caused by the pandemic dominated the list. One of those, “Cause Marketing in the Time of COVID-19," provides scores of examples…
CM Weekly December 27, 2020 If brands weren’t focused on digital transformation before 2020, they most certainly are now. It’s one of this year’s overarching themes, and those companies that have accelerated the implementation of digital marketing tactics like social selling, ecommerce, online personalization and AI automation are standing out above the rest. One such…
CM Weekly December 20, 2020 Drumroll please…. The news is out! We have unveiled the 2021 Chief Marketer 200—the editorial listing of the best engagement and activation agencies across 11 partner categories—from experiential to shopper marketing to B2B brand engagement to martech—that shine a spotlight on the fastest-growing channels of marketing. This exclusive list has…
CM Weekly December 13, 2020 With many Americans avoiding holiday travel this year amid restrictions caused by the pandemic, dreams of vacationing in a tropical paradise with a piña colada in hand will be in full effect. And that’s precisely where Bruno Mars-owned SelvaRey Rum aims to position itself. After three years of planning and…
CM Weekly December 6, 2020 Like everything else in 2020, consumer shopping habits during the holiday season have evolved. For one, Black Friday deals are happening all month, and consumers are more likely to make purchases during these blockbuster events. We look at how this retail behavior trend is fueling the need for marketers to…
SelvaRey CMO Brielle Caruso discusses the rum's rebrand, the importance of experiential and diversity in the spirits industry.
CM Weekly November 22, 2020 Product launches are going virtual in these pandemic times. So, when it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch—a destination where younger, first-time car buyers spend a lot of their time. A convergence of…
When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.
CM Weekly October 18, 2020 “Because you can be agile and turn on a dime with social, make sure that it is a foundational tactic in your overall marketing plan. In today's day and age and the tools that we have available, you don't have an excuse if you're not being really smart about your…
CM Weekly October 11, 2020 Launching a brand is exceedingly complex. Add a pandemic, and the stakes are even higher. Resonating in the marketplace—one that’s been drastically altered by unforeseen events—is critical. “The longer this virtual world goes on, the more there is a need for data on how brands resonate in the market. Every…