CM Weekly August 15, 2021 Salesforce released its State of Marketing report this week, featuring insights and trends culled from a survey of 8,200 marketing leaders across the globe. Not surprisingly, digital transformation accelerated by the pandemic factored heavily into the research. But the extent to which the transformation occurred was surprising to the report’s…
CM Weekly August 8, 2021 Popeyes may have started the chicken wars back in the summer of 2019, but now it means to end them. Sort of. The QSR brand, whose chicken sandwich became a massive sensation when it launched two years ago, dropped a new product last month—chicken nuggets—as a declaration of peace and…
We spoke with Popeyes CMO Bruno Cardinali about the brand's new multifaceted marketing campaign, how it drives engagement with gamification, its new loyalty marketing program and more.
CM Weekly AUGUST 1, 2021 Most are familiar with the consumer side of Panasonic’s business, but not necessarily its thriving B2B enterprise in the manufacturing, retail, entertainment and mobility sectors. Like so many others, the company was not immune to the challenges of keeping its business customers engaged during the pandemic. But the marketing insights…
CM Weekly July 25, 2021 The social commerce market in the U.S. will rise by 35.8 percent in 2021 to $36.62 billion, according to an eMarketer forecast. Moreover, about half of users ages 18 to 34 are expected to make at least one purchase via social platforms this year. That’s compelling data for marketers to…
CM Weekly July 18, 2021 Consider this sobering stat: Gartner’s annual CMO Spend Survey released this week, which polled 400 CMO and marketing leaders in North America, the UK, France and Germany, revealed that marketing budgets fell to 6.4 percent of company revenue in 2021, down from 11 percent in 2020. The study suggests that…
CM Weekly July 11, 2021 Barbie has come a long way in her 60-year history. Through adapting to digital gaming, streaming video, apps and other media that could have threatened sales of the brand’s old-school, low-tech core products—dolls and their accessories—Barbie has managed to increase its sales during the pandemic and beyond. By a lot.…
Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.
CM Weekly June 27, 2021 The esports and gaming industries have experienced explosive growth in recent years—and they show no signs of slowing down. An estimated 474 million fans worldwide watch esports, according to Statista, and that number is expected to grow nearly 22 percent by 2024 to 577.2 million. The number of casual gamers…
CM Weekly June 20, 2021 Congress approved a bill this week to make Juneteenth, June 19, a federal holiday commemorating the end of slavery. Its bipartisan support reflects the public’s growing awareness of the occasion, which marks 156 years since the last slaves were freed in Texas. Data supports this, too: Consumer discussions about Juneteenth…