IBM

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  Engagement

  IBM Emphasizes Personalization and Speed at Its Revamped Flagship Event

  IBM’s flagship conference has new formats, immersive activations and concise content.

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  Data & Analytics

  The Weather Company on Reducing In-App Advertising and Prioritizing Subscription Model With AI

  The strategy behind the brand’s recent decision to reduce its ad footprint by 42 percent, plus how the company is using AI to improve its subscription offering.

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  Data & Analytics

  Marketers on Fire: Randi Stipes, CMO of IBM’s Watson Advertising and Weather

  Our monthly profile of an outstanding marketer whose leadership and campaigns are moving the needle for their brand.