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A look at the series’ experiential strategy, the importance of staying curious and flexible as a marketer today, and more.

  Thursday January 12, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Riot Games has changed the format of its League of Legends Mid-Season Invitational and World Championship and will bring the tournaments to London and South Korea, respectively, this year, the developer announced. This year’s MSI will feature 13 […]

We spoke with Andjelic about her vision and strategy for the brand’s comeback, the art and science of global brand-building and what it takes to succeed as a modern CMO.

  Thursday January 5, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. New pay transparency regulations are revealing rates for prominent game companies and publishers and highlighting discrepancies between pay at multiple large-scale operations. Kevin O’Brien, a quality assurance manager at Theorycraft and former QA manager for Riot Games’ VALORANT […]

  Thursday December 8, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The fallout from the Smash World Tour’s cancellation continued this week as Panda Global CEO Dr. Alan Bunney was ousted from the organization. Bunney was cited by multiple Super Smash Bros. tournament organizers as having attempted to coerce […]

Chief Marketer spoke with the digital chief about the benefits of loyalty programs, managing personalization at scale and keeping up with the speed of digital.

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

  Thursday November 10, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. The 2022 League of Legends World Championship set a new record with 5.1 million concurrent viewers across all platforms, according to Esports Charts. The event became the second-highest in esports history in concurrent audience; the Free Fire World […]

We spoke with Bombay Sapphire Global Vice President Natasha Curtin about how the campaign ties into the brand’s “stir creativity” mission.