Crayola

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  Branding/Marketing

  Crayola Appeals to Kids and Nostalgic Adults with Its ‘Most Colorful Reunion Ever’

  Courting both children and adults, Crayola recently launched “The Most Colorful Reunion Ever” campaign, centered around the release of a limited-edition eight-crayon pack of previously retired colors.

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  Digital

  Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’

  We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.