Brand Experiences Archives

Mastercard’s EVP of Brand Strategy and Innovation on Artist Accelerator Program 2.0

Our conversation about the strategic marketing goals for the accelerator program’s second season and how it will engage consumers during the process.

Events

Experiential Inspiration: 15 Brand Activations from the Super Bowl

15 brand activations from the Super Bowl in Las Vegas last month—from the Frito-Lay Chip Strip to TCL’s call-a-game experience to Bud Light’s Backyard Tour.

Digital

Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’

We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.

Video Marketing

Brands on Fire: Nespresso Marketing VP on Gen Z Messaging, Acquisition and Experiences

We spoke with Nespresso Marketing VP Jessica Padula about the brand’s approach to Gen Z targeting.

Profiles & Campaigns

Marketers on Fire: Nutrabolt CMO on C4 Energy Rebrand, Growth Strategy and Working With Talent

We talked through C4 Smart Energy’s rebrand with Zajic, who joined the company in late 2022, as well as his overall growth strategy for Nutrabolt’s brands.

Engagement

Field Report: How 12 Brands Showed Up for Superfans at San Diego Comic-Con

A look at how AMC, Apple TV+, HBO, Netflix and many others showed up for superfans during the first IRL Comic-Con in three years.

Events

Walmart Launches First-Ever Incubator for Retail Innovation

Lee Jeyes, Head of Innovation at Walmart Canada, discusses the unveiling of the company’s first retail innovation incubator.

Events

The Return of Cannes Lions: Five Activation-Rich Brand Experiences

The most engagement-rich activations we experienced on the ground at the 2022 Cannes Lions International Festival of Creativity.

Digital

Meta’s Beach Experience at Cannes Lions 2022 Touts Creator Power, Short-form Video and the Metaverse

After a three-year hiatus, big tech brands once again erected sprawling beach activations at the 2022 Cannes Lions International Festival. One such standout was Meta.

Engagement

Reddit’s ‘Explorers Club’ Experience at Cannes Paid Homage to Memes, Redditors and Cultural Movements

Reddit’s activation at the 2022 Cannes Lions International Festival of Creativity was as playful and irreverent as it was informative.