Marketing Data

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  Data & Analytics

  Global Data, Local Impact: Mastering Personalization With a Centralized Data Hub

  By establishing a centralized data hub (CDH), companies can ensure all critical global marketing data flows through one central location and is aligned to serve overall company goals.

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  Demand Gen

  Blue Cross Blue Shield CMO on Post-Pandemic Marketing, New Audience Channels and Regional Targeting

  Part two of our chat with the marketing chief, which covers the healthcare business post-pandemic, new channels to reach audiences and how regional targeting will factor into Blue Cross Blue Shield’s marketing strategy.

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  Agencies

  Leveraging Marketing Data Without Over Investing in New Tech

  Huge volumes of marketing data enable companies to connect with customers in ways only imagined 20 years ago. Tech investments reflect this excitement—sometimes too much.