Education-based Marketing

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  Digital

  Brands on Fire: Crayola Marketing EVP on Courting Educators for ‘Creativity Week’

  We spoke with Crayola’s marketing EVP about Creativity Week, including how the brand develops the program, its target audience and marketing outreach.

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  Data & Analytics

  CMO Corner: A Chat with Shari Hofer, Chief Marketing Officer of Wiley

  We spoke with Hofer about Wiley’s rebrand, its new marketing technology strategy, tactics used to maintain productivity across a global marketing organization during the pandemic, and more.

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  Agencies

  Tips to Use Education as a Marketing Tool

  Education-based marketing is a strategy that earns consumer’s trust. It is the exact opposite of traditional marketing. Here are 5 hot tips to make it happen.