Search Results for: Marketers on Fire

Tips for creating mid-funnel marketing content that drives conversions.

Take a look at our pick of the 10 best promotional campaign ideas of the year.

Social media platform TikTok is incredibly popular with Gen Z consumers. Learn how marketers can engage them effectively.

How do you best serve the swipe right generation?  Carter Pilcher, CEO of linear and OTT channel ShortsTV, offers insights on the business of short-form video. Why is a Spotify-like app for watching short films key to keeping your audience engaged? One of the biggest barriers to entry for those who wish to watch short-form […]

More than one in three Instagrammers say interest in a product increases after
seeing it via Stories. Optimizing for conversion events is crucial.

Scott Brinker shares why more brands are shifting from a siloed martech approach
to one that is more self-service and accessible across the entire organization.

From rotating celebrity colonels to a massive colonel floatie, KFC comes out
swinging from left-field with its marketing magic.

Capital Group CMO Jaya Kumar takes us through strategy,
planning and execution.

To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view.

L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together.