Sbarro Serves Hoobastank
Post grunge quartet Hoobastank is sampling its music in soft drink lids at Sbarro restaurants, and a whole lot more.
The Italian restaurant chain has attached full-size enhanced CD samplers with three tracks from the band’s hit album The Reason. Songs include Remember Me, Same Direction and Let it Out and well as the Out of Control music video. Customers can also download mobile phone ring tones and a segment of Konami videogame previews for the new Dance Dance Revolution and Karaoke Revolution. And, they can enter a sweeps to win a new car from 1-800-Cheapseats and receive a special Internet service offering from NetZero.
The promo runs through November in Sbarro’s 900 restaurants via LidRock, Atlanta. Melville, NY-based Sbarro plans to run similar LidRock offers in 2005.
