Q&As

The move will demonstrate the monetary value of exposure
provided to brands with its League of Legends events.

Kaling introduces the wine through a series of short and funny videos showing how
hilariously difficult it would be to take three glasses of wine with her wherever she goes.

To really improve your customer experience, don’t focus internally. Instead, re-wire
your efforts to see things from the customer’s point of view.

As Independence Day approaches, many brands are flying the red, white and blue.
How does your company express patriotism with brand values?

Crocs is using the tension between loyalists and those who find its
shoes distasteful to grow sales and reach new customers.

A newly revamped web presence is helping UL create a message
of trust, a core value for the 125-year-old brand.

The recent NBA championship of the Toronto Raptors was a triumph of
emotional intelligence and data. Here are the takeaways for marketers.

Wells Fargo EVP and head of integrarated marketing Michael Lacorazza
shares how the bank shook up the status quo to connect with B2B audiences.

In advance of the new song, “You Need to Calm Down,” she had teased that it would include “political undertones.” The anti-homophobia message was loud and clear.

L.L.Bean plans to help people get the most out of the precious summer
days by spending more time outside, together.