Q&As

Your sales team may not be as happy as you think they are: New research finds
that 24 percent of inside sales people are actively looking for new jobs.

Five tips to boost customer retention.

Prime Day—Amazon’s midsummer, 48-hour version of Cyber Monday—was projected
to bring in $5.8 billion. Here’s 3 ways it is changing the ecommerce game.

A Prime Day promotion offered a $10 credit for installing Amazon Assistant.
What does the trend of consumers selling access to data mean for marketers?

An expansive and long-tail social media strategy encompasses corporate
social actions, B2B initiatives, employees, loyalty members and hotel users.

An employee-focused campaign centered on TV and digital is helping
electric utility FirstEnergy improve brand perception and engagement.

Looking to improve your B2B video marketing strategy? Here’s six tips for
creating a better video strategy to convert viewers into buyers.

Marketing in a GDPR-compliant world quickly becomes a
choice between performance or scale. Or does it?

B2B marketing is inherently different from B2C, and brands that fail to reflect
this will not succeed. Here’s the nuances you need to keep in mind.

Marketers with in-house agencies are having difficulty keeping their creative teams
energized, and are also concerned about attracting top-tier creative talent.