Q&As

Digital advertisers have some new tools at their disposal from Google and Reddit.

For the Ford Bronco, a model that hadn’t reinvented itself in 24 years, going beyond a standard press reveal was key.

We spoke with Russell Stover’s VP of Marketing, Kim Yates, about the brand’s involvement in a socially-distanced wedding and marketing during COVID-19.

Considerations for brand marketers on using different advertising strategies depending platform or marketplace.

How one brand sent mail kits with samples, coupons and a social media call-to-action to a targeted group of loyal fans.

YouTube unveiled “advanced contextual targeting” for marketers this week, a tool that promises to target viewers at a more granular level.

A recent CMO Council study looks at ways in which brand leaders are unifying the marketing and communications teams during these tumultuous times.

Technology like shoppable TV spots and voice-enabled delivery is getting a fast track during the pandemic.

New tech tools and tactics—from touchless robotic solutions to proximity alerts—that marketers might consider investing in during the COVID era.

Tech-fueled virtual engagement is how the NFL—and brands—have interacted with fans while adhering to social distancing practices.