Q&As

The “reverse” activation trend, in which brands deliver experiences to consumers’ doorsteps, is a way to reach consumers during the pandemic.

New retail behavior trends are fueling the need for marketers to produce fresh creative for ad campaigns and employ a more flexible, agile approach to audience targeting.

SelvaRey CMO Brielle Caruso discusses the rum’s rebrand, the importance of experiential and diversity in the spirits industry.

Nielsen announced that it’s developing an identity resolution solution to debut in 2021.

Discovery is planning to launch a streaming platform in order to improve advertising measurement and attribution.

When it came time for Honda to debut the prototype of its new 11th generation Honda Civic, the brand went all-in with digital on Twitch.

The findings of a new report from NewStore names companies that are leading in their omnichannel efforts.

Walmart brought attendees together for a virtual holiday meeting in which attendees curated their own experiences.

Podcast consumption is on the rise during the pandemic, and Spotify is looking to capitalize on the shift.

Gartner research released this week suggests that budget cuts are looming, with 59 percent of marketing technology leaders expecting moderate to severe cuts.