Here are the three social media platforms you should focus on to improve B2B lead generation.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 17, 2017 Plans to Rebrand MGM Halted After Las Vegas Attack Lili Tomovich, CMO, MGM International, talks about resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price. More…   SPONSORED BY: What You…

At a time when retailers are closing stores and laying off employees, brands like Kate Spade New York look to tech to create one-of-a-kind experiences.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 3, 2017 Fake Influencers are Grabbing Headlines: How to Hire Trustworthy Influencers This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy. More…   SPONSORED BY: What You Need NOW to Boost Your Marketing Mojo The…

This in-depth article teaches us why influencer marketing works and how to vet influencers to ensure legitimacy.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 29, 2017 Gatorade Settles with California Over Dissing Water in Mobile Game Gatorade agreed to pay $300,000 to settle a complaint that it made misleading statements about water in a videogame it developed for teens and young adults. More…   SPONSORED BY:…

Aberdeen CEO Gary Skidmore shared some thoughts about the challenges of finding the right prospects, why everyone has too much data and the best ways to engage your target audience.

Content creation and amplification factor high in the top 20 job skills marketers are looking for, according to Upwork.

At LeadsCon’s B2B Connect to Convert last month, Steve Kozek of GE Capital shared ideas about how his organization optimizes B2B data and content.

Consider these three key pain points as you choose development partners and build your mobile apps and mobile web experience.