A branding platform centered on the theme of creating an “Architecture of Hope” has helped drive revenue and power Medidata’s first advertising campaign.

With the emergence of digital marketing platforms, too many marketers are evaluating their event marketing campaigns through marketing performance indicators like views or clicks, rather than business metrics.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership November 14, 2017 Masters of Martech New special report: how leading brands like Johnson & Johnson, Purina Animal Nutrition and National Instruments are using martech to manage data and drive success More…   SPONSORED BY: A Free Webinar On Artificial Intelligence For Marketers Join…

Here's a quick down and dirty plan for marketing to Millennials on social media, websites, email and with paid ads.

It doesn’t matter if someone is buying one iPhone for themselves or spending hundreds of thousands of dollars on a martech stack: People buy from other people.

Marketing on Halloween is just as fun for brands as it is for kids and many were out in all their ghoulish glory, including KFC, McDonald's, Budweiser, Pizza Hut and Burger King.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 31, 2017 When a Controversy Arises, Should Your Brand Jump In? Before social media, it was a lot easier to avoid the greater conversation. Today, if you have nothing to say on a controversial topic like the NFL boycott, it's best to say…

Here’s what your company can learn from the Four Seasons when it comes to engagement throughout the customer lifecycle.

Here are the three social media platforms you should focus on to improve B2B lead generation.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 17, 2017 Plans to Rebrand MGM Halted After Las Vegas Attack Lili Tomovich, CMO, MGM International, talks about resetting after the attacks and how it evolved to a new brand identity that kicked started its stock price. More…   SPONSORED BY: What You…