Looking for some great summer reads? Check out our 10 most popular B2B & martech articles for June, featuring BNY Mellon, Cisco and more.

Superfans are your brand’s best promoters. But there’s a dark side—if you disappoint them, they can become super critics.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 29, 2018 Visa Starts a Conversation with Millennial Women About Money Visa launched a new campaign this week that it hopes will get Millennial women talking more about their attitudes and behaviors around money. More…   SPONSORED BY: 2018 Experience Design &…

Chief Marketer Tech Talk Email Optimization | Forming a True Sales-Marketing Partnership June 26, 2018 The Rise of CGI Social Media Influencers What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu. More… SPONSORED BY: Find New Opportunities & Improve…

What you see is what you get isn’t always the case with social media influencers—read about the rise of CGI avatars Lil Miquela and Shondu.

Influencing B2B decision makers in fields like bio tech, healthcare or high tech is tricky, because it takes much more than a logical argument to sway them.

Brands, agencies and their campaigns were honored at the 'Marketing To Women In The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns!

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership June 22, 2018 Jack Morton Takes Top Honors at 2018 PRO Awards Gala Brands, agencies and their campaigns were honored Tuesday at the 'Marketing To Women In  The #MeToo Era' event and PRO Awards Luncheon. Check out all of the winning campaigns! More……

Chief Business Marketer Email Optimization | Forming a True Sales-Marketing Partnership June 21, 2018 Equipment Depot Rebrands to Become More Human A major rebranding helped Equipment Depot create a human connection in an B2B industry not known for being warm and fuzzy. More… SPONSORED BY: Influential & Engaged: The Perfect Prospect | Forbes Contact: Danielle…

How can you gain subscribers, nurture contacts into becoming listeners (and vice-versa), and collect data on how your podcast is influencing ROI? Here are the tactics to consider to get your show noticed.