Do more with less—that’s been the edict for agencies and in-house marketing directors alike turning up the pressure to maximize every dollar.

Attribution has been the talk of the town for years, but despite its prominence conversations about it rarely mention a more important aspect of measurement—incrementality.

As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencer’s powerful draw.

Lessons from Diet Coke, State Farm and The Vitamin Shoppe on the art of modern influencer marketing—plus tips on how to prep contracts, create content and measure ROI.

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After a decade of success with its "Love" slogan, Subaru is betting on a new slogan to capture the attention of Gen X.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership September 14, 2018 Creative Alternatives When Working with Influencers As influencer marketing has modernized so too has the ways in which marketers can capitalize on influencers' powerful draw. More…   SPONSORED BY: Enter Today! The CM200 Finally, an agency ranking that goes outside…

SAP CMO Kevin Cochrane explains why marketers that want to build long-lasting relationships can take a page from the House of Mouse.

Successful sponsored events can create a direct relationship with a consumer and leave an indelible imprint, resonating for years.

A local campaign doesn't need to stay local. Take a lesson from Dietz & Watson on how to move your winning promotion from a local play to a national phenom.