Protecting your brand in social media means protecting a channel you don't own and can't manipulate from risks and attackers you can't see.

A new study looks at how micro-influencers think about brand collaborations, content creation and overall social media use.

B2B marketers share their hurdles for calculating marketing ROI & killer tips for improving attribution, from first to last touch and everywhere in between.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership October 16, 2018 Influencer Marketing: A 4-Step Guide to Brand Safety Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority. More…   SPONSORED BY: EventTech 2018:…

Brand spending on influencer marketing is projected to reach $101 billion by 2020. With all those dollars going to influencer marketing, brand safety is a top priority.

For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA.

Marketers know that having control of their social ad presence is important, but few have taken steps to ensure true ownership over their social data.

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership October 12, 2018 MLB Players Can Now Pitch Beer For the first time in years, athletes can be in beer commercials, thanks to an agreement between Anheuser-Busch and the players unions of MLB and the NBA. More…   SPONSORED BY: Enter Today! The…

So how can brands develop engaging, viral-worthy micro-moments? While creativity should never be underestimated, here are a few considerations that can add some extra magic.

The Chicago events set the stage for a multi-city bus tour to promote the new PINK Nation loyalty program and enhanced app.