Search Results for: experiential marketing

Some of the most innovative and surprising creative work is delivered
in the form of spirits marketing campaigns.

At a time when retailers are closing stores and laying off employees, brands like
Kate Spade New York look to tech to create one-of-a-kind experiences.

Adrian Parker, VP marketing, Patrón Spirits, on how digital and technology
have changed the consumer—and marketer—experience.

Hilton Global Marketing VP H. Stuart Foster shares insight on the three digital strategies used to deliver the Your Warm Cookie Awaits campaign.

Airbnb’s Eclipse Contest was in partnership with National Geographic, bringing together the smarts and the locale for the perfect viewing experience.

eSports is a still nascent industry filled with commercial opportunity.
The growth is staggering and brands want in.

There are several types of sweepstakes and games and the trick is to make sure you match the correct type with your specific sweepstakes marketing effort.

Coca-Cola Great Britain launched a campaign that includes a love story between two of its beverages and an ad made exclusively from its recycled packaging.

Marketing to Millennials is by far a perfect science. However, they have have had a major impact on the way marketers target and communicate with them.

Seventy percent of B2B marketers plan to spend more on events this year, according to a new survey from Certain.