The Best Spirits Marketing Campaigns of 2017

Posted on by Patty Odell

The spirits biz was very active last year, busting out multi-sensory pop-up shops, staging ultra immersive, exclusive experiences and taking marketing tech to places unknown.

spirits marketing campaigns
Marketers of spirits brands pop off some of the most innovative and surprising campaigns in the marketplace.

There’s The Glenlivet Dram Room experiential pop-up where digitized samples and smart delivery channels encouraged visitors to try its spirits. Jameson Irish Whiskey dropped $14 million to transform its Dublin distillery into a fully immersive experiential marketing platform. And in a campaign to try and dethrone Grey Goose, Pernod Ricard held a VIP experience in the CEO’s expansive private loft space and only those that knew how to open a secret bookcase door had a way in.

SpiritsBusiness.com came up with its own list of the top spirits marketing campaigns in December 2017, the hottest—and most critical—month for selling spirits to holiday partiers and New Year’s revelers. And the brand they chose didn’t disappoint.

Several focused on responsible drinking like Diageo’s Join the Pact campaign that drew 7 million pledges to never drink and drive. Jim Beam launched the first smart decanter, which can answer questions all the while serving bourbon from a sleek spout. Pernod Ricard developed voice-activate cocktail-making skills with the Amazon Show device.

In all, SpiritsBusiness.com showcases the 10 different innovative spirits campaigns in an easy-on-the-eyes slide show with large graphics.

With 2018 now underway, these brands will only ramp up innovation and creativity to surpass the bar already in place. We’ll be watching!

Related article:

Paramount Disrupts with Free Drink Hooch App and Suburbicon

More

Related Posts

Chief Marketer Videos

by Chief Marketer Staff

“Trapped in Advertising” sounds like a hashtag you might use after a bad day at work, but for Pringles and Adult Swim, it was a year-long, pop culture-forward campaign aimed at ad-averse 18- to 35-year-old “Rick and Morty” fans. The goal was to sustain engagement and become part of the cultural conversation in order to…

	
        

PRO Awards

ProAwards

Join your industry peers for a fast-paced afternoon of inspired conversations led by industry leaders and live celebrations as we announce the winners of the 2021 PRO Awards. Click here to register.
	
        

CHIEF MARKETER 200

CM 200

Click here to sign up for more information on the 2022 CM200 call for entries and to view the CM 200 2021 List.