Search Results for: experiential marketing

There are no universally accepted definitions of brand experience, experiential and event marketing so it’s worth establishing a common understanding of these tools.

The Glenlivet Dram Room is on the road to mix and mingle with its 30-to-40 year old urban, tech-savvy male target where they like to hang—food festivals.

A new series of VR films—BettVR With Age—is aimed at engaging seniors. How can VR help your brand reach a new audience?

Need to catch up on what’s doin”? Here’s our reader’s top picks for March.

Hear from John Carroll of Pernod Ricard on the massive transformation of the Jameson Distillery into a fully immersive experiential marketing platform.

In the Most Wanted series, Chief Marketer looks at some of the top demographic segments marketers need to target in 2017. In this week’s spotlight, sports fans.

Location, timing, layout and appearance are key ingredients to boost event engagement. Here is practical advice to make it happen.

The promotion, “Sandbox 2.0,” taps cutting-edge virtual reality to highlight the benefits of the Q5 in a way that is appealing to digitally-savvy Millennials.

Alex Ho, executive director of marketing at American Greetings, shares its secret to selling greeting cards in a digital world.

Heineken USA CMO, Nuno Teles, discusses the strategy behind the College Football Playoff deal and its striking success in year one.