Search Results for: experiential marketing

By learning how to measure events marketers can justify their expenses to the C-suite.

As AI begins to shape our daily lives, brands must consider how they shift their behaviors and interactions to meet customers’ evolving expectations.

Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and
marketers narrative so that it contributes positively to a brand’s overall narrative.

No matter the sector, brands can use experiential marketing to affect the customer experience.

Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech.

Chief Marketer recently chatted with Alyson Griffin, Intel’s vice president of global marketing strategy, to discuss how the tech titan is engaging B2B prospects and customers with live events, VR and more.

Build these four strategies into your next experiential marketing campaign to maximize your return on investment.

As the New Year kicks off, influencer marketing remains a hot topic with no shortage of 2018 top trends on the subject. Here’s what you need to know.

Moët & Chandon’s head of U.S. consumer engagement, Christine Ngo, on implementing
new forms of digital holiday marketing for the centuries old brand.

Consumers’ physical relationships and communications are bound to the digital world — and your brand experiences must be too.