B2B Email: Customers Crave Curated and Customized Content
In a world where Amazon, Netflix and Spotify serves up content that feels handpicked, B2B email can no longer be the realm of batch and blast.
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CM Weekly 3/2/19
CM Weekly March 1, 2019 Hope you’ve got your popcorn and Sno-Caps handy, because this week, we’re talking movies. “Captain Marvel” flies into theaters March 8 (we’ve already got our tickets), and web dev platform Wix is hitching a ride on her superheroic coattails. We’ve got the scoop on how the brand partnered with Marvel…
Proving Influencer Marketing ROI in a Fake Follower World
Gone are the days where total follower count is synonymous with influencer marketing success. Read what metrics really matter.
The Benefits of NOT Marketing to Certain Customers
Some consumers will never buy, and others will buy the same items at the same frequency no matter what you say or offer.
TD Garden Takeover Shines Light on SunBug Solar
Small business SunBug Solar got big time marketing exposure with an advertising takeover of Boston’s TD Garden.
The Evolution of Search: 3 Things to Know in 2019
ComScore projects that 50 percent of all queries will be voice searches by 2020. Here are three search trends to watch to get noticed in 2019.
CM Weekly 2/16/19
CM Weekly for the week of February 17, 2019 Hello, and welcome to our weekly dispatch of all the most thought-provoking marketing trends and campaigns on our radar. This week, we’re loving what John Hancock is doing with its new “The Long Game” campaign featuring NFL rookies talking about their long-term goals and passions outside…
CI CM Weekly Test
CM Weekly February 14, 2019 Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of…
Sparkling Ice Finds New Success in Segmenting Consumers
VP marketing Sarah Gustat takes us through how the brand learned to successfully define specific audiences and then connect with them through influencers.
Test – SP
CM Weekly February 14, 2019 Happy New Year, you masters of marketing. We hope you got that jelly of the month club subscription you were pining for and you’re ready to roll into 2019. We are excited to introduce you to our brand spanking new newsletter: Chief Marketer Weekly—a redesigned and reimagined weekly dose of…