Search Results for: influencers

A conversation with Brittany Shaw, Liquid I.V.’s Senior Brand Director, about the strategy and tactics behind the company’s first brand refresh.

By integrating best practices such as choosing the right platforms, posting content of value and integrating keywords and hashtags, brands can foster lasting connections with their audiences.

11 actionable ways to rethink B2B marketing beyond chasing marketing qualified leads.

Beloved family animation series “Bluey” episodes are about seven minutes long, so when Disney Branded Television released season three’s 28-minute special on Disney+ called “The Sign”—about the energetic Blue Heeler puppy character’s home going up for sale and a family wedding—the brand hosted an event worthy of a Hollywood premiere.

  Tuesday May 28, 2024 Good morning! It’s Tuesday, and this is the new, monthly Cynopsis sports newsletter. THE W IS ROLLING This summer, all eyes are on the WNBA as it gets fully underway in what many are calling the league’s most transformative season. While there’s plenty of hype around Caitlin Clark and the […]

First-party data has long been in a marketer’s toolkit as a critical instrument to personalize the customer experience across media touch points. But it has yet to influence how most companies use generative AI technology.  However, proprietary data sets have the potential to play an important role in several key marketing applications for generative AI […]

This week’s hot takes on hot topics in experiential marketing cover underwater vending machines, CouchCams and screaming booths.

If social search on the rise, how can brands integrate tailored social search strategies into their communications mixes?

Stepping into a fan convention can be like entering a new world. When thousands of people unite under a banner of shared interests, they feel empowered to express their true selves and engage with like-minded attendees, and it can be transportive.

This week’s PR Roundup looks at OpenAI’s response to ScarJo, the next chapter for healthcare, influencers and agencies, and new data on when to post to social media.