After resetting its mission, a new digital and consumer centric brand strategy and campaign found millions of interested viewers.

EyeMed is one of many brands turning to the old school tactic of direct mail to engage modern B2B buyers.

CM Weekly for The Week of February 10, 2019 Hello, and welcome to the second installment of our new weekly newsletter. This week, we’re shaking off the coma from the lowest-scoring Super Bowl in history and turning our attention to the brand activations that stood out from the crowd. While millions of Americans were tuned…

Social media influencer Casey Neistat’s “feud” last week with Burger King is an example of a battle where everybody wins.

Diet Coke has unleashed the latest iteration of its new global brand platform to promote two new flavors.

CMO Andrea Brody shared the opportunities and challenges the Atlanta-based firm faces in connecting with B2B decision makers.

Chief Promo Marketer Email Optimization | Forming a True Sales-Marketing Partnership January 22, 2019 Hiring Qualified Marketing Talent is Challenging in 2019: Survey New research indicates that hiring to fill open marketing positions might take longer than you think. More…   SPONSORED BY: Experiential Marketing Summit 2019 Join more than 1,800 marketers for the event…

Chief Marketer This Week Email Optimization | Forming a True Sales-Marketing Partnership January 18, 2019 Hotels.com Calls for Super Bowl Fans to Make Game Day Babies If it’s up to Hotels.com there will be a baby-making boom following the rush of Super Bowl LIII. More…   SPONSORED BY: The 2019 Ex Awards Welcome to the…

If it’s up to Hotels.com there will be a baby-making boom following the rush of the Super Bowl LIII.

Five common challenges marketers face today and how AI can help.