The term full-service agency gets thrown around a lot. The truth is the phrase has become somewhat irrelevant in a time when new marketing channels are born every day.

Think you don’t need a B2B social media plan? Think again, says Wendy Marx, president of Marx Communications.

B2B marketers who were taken by surprise by the punishment that Google’s Penguin 2.0 algorithm update got what they deserved, and those who are continuing in their quest of building spammy links need to wake up and smell the proverbial coffee. “I’ve been working in the B2B space for years now, and I’ve learned over…

Technology can help marketers better integrate their offline and online marketing efforts, but they need to take care not to get overwhelmed by all the options available.

The challenge for companies running multichannel marketing campaigns lies in the ever-present gap between marketing and sales.

Local search is becoming increasingly important thanks to the rise of smartphones and mapping apps. In general, SEOs agree the key factors driving local search results boil down to these eight tactics.

Content keyword research is understanding what people want to learn more about and how popular the topic is. 6 steps to research content marketing keywords.

View Web Version Chief Marketer – This Week The week's most relevant content from around the web and why it's important. from the editors of Chief Marketer June 28, 2013   7 Dos and Don’ts of Mobile App Marketing: Infographic Ideas to Steal: Snapple’s “Win Nothing” Sweepstakes Exclusive Mobile Marketing Research 13 Ways to Use…

If you’re having a hard time finding keywords to target for your SEO and PPC campaigns, Ryan Cruz is here to help. In a guest post for Search Engine Journal, the marketer discusses five not-so-common tips for keyword research: 1)

SEO is great for a number of reasons. It delivers cumulative results, makes people feel like they’re choosing you, and requires a melding of creative and technical skills. “But SEO has also taught many of us some pretty terrible marketing lessons, and we need to be careful to sift those out if we want to…